Committed to innovators and changemakers

De Roos is not a typical law firm. They support changemakers: entrepreneurs working to create a more sustainable economy. Whether it's startups driving the energy transition, tech companies developing circular solutions, or businesses aiming to generate positive social impact.

“Our mission is to support changemakers, the positive drivers of change, with the best legal advice to help shape a more sustainable and inclusive economy.”

Their actions reflect the mission in everything they do. Not only in their work for clients, but also in how they run their business. From bicycle allowance and vegetarian lunches to conscious procurement and an internal cooperative where employees can participate. Sustainability is embedded in their DNA.

More than legal advice

Entrepreneurs turn to De Roos at various stages of their growth, whether for investment rounds or agreements on intellectual property, privacy, or strategic partnerships.

What sets them apart is their commitment to thinking beyond legal frameworks. Their goal is to truly help entrepreneurs move forward. As they put it themselves:

‍“We’re operating in a system that often focuses on short-term gains, extracting as much as possible from people and the planet. That’s why we prefer to work with entrepreneurs who are looking for ways to grow the economy within the boundaries of what people and the planet can sustain.”

Embedding values for the future

Two years ago, De Roos officially became a B Corp. Not because they needed to change, since sustainability has always been part of the firm’s DNA, but to formally anchor their values. As Joni puts it: “These were all things we were already doing, becoming a B Corp simply formalised them.”

The decision to certify was a conscious affirmation of who they already were. “We wanted to secure our values for the long term, and the B Corp certification helps us do that.” They wanted to keep their core principles intact in a rapidly changing world.

Since then, De Roos has set even more ambitious goals: providing more pro bono work for social initiatives and dedicating more time each year to clients creating real impact. In doing so, they ensure their work contributes to lasting, meaningful change. Now and in the future.

Healthy business, healthy people

At De Roos, employee well-being is a top priority. They support this through ongoing training, gym memberships, personal coaching, encouragement to work outdoors, and even a clothing swap in the office. Through these efforts, they cultivate an engaged, energised, and motivated team.

Unsurprisingly, in 2023, De Roos won the ‘Gouden Zandloper’ award for health and wellbeing in the legal sector.

Small steps, significant impact

What can other entrepreneurs learn from this? “Start with small steps, that’s what I recommend to every entrepreneur,” says Joni.

De Roos, for example, has introduced a green employee benefits scheme: travel sustainable and you receive a higher travel allowance. Do you book a holiday by train instead of flying? You get an extra day off. In this way, sustainability becomes both tangible and appealing for their team.

Joni’s key message:

“Every euro you spend, as a person or a business, is a vote in this world. So think carefully: which companies do you see as a positive force? The steps will naturally follow when you start thinking from that perspective.”

Lead the Change, also in the legal sector

At De Roos, sustainability is not an obligation but a strategic opportunity. The firm is increasingly focused on climate law and helping companies comply with evolving regulations like the CSRD and CSDDD, but always with a broader perspective than just what’s written on paper.

Joni believes businesses can drive a sustainable economy, provided they take responsibility and collaborate. As she puts it: “People often look to governments or NGOs. But if companies join forces, we can truly make a difference. Together, we are a powerful force for a better future.”

That’s precisely what De Roos stands for: making an impact through law. Not just by advising their clients, but by leading by example.

“You should never doubt whether it’s worth it. You simply need to do it together; that’s how a movement starts. When enough people get excited, it becomes contagious.”

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Or as Margaret Mead so perfectly said:

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

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Ready to future-proof your business, integrate sustainable choices, and make a real impact? Like De Roos, Eevery believes that change starts with conscious steps in running your business, supporting your people, and shaping your supply chain. Our platform helps you gain insight, set meaningful goals, and stay ahead of changing regulations. Take the first step towards a more sustainable business today. Book a meeting and lead the change.