Parcel delivery is essential, but it also has environmental impacts. Vans often drive half empty, boxes are filled with air, and carriers plan their routes without coordinating with each other. Jeroen Gehlen, co-founder of Wuunder, observed these inefficiencies firsthand for years at PostNL and TNT Express. He decided things had to change. Smarter, greener, and without extra cost for the customer.

An event creates connection, impact and momentum, but it always leaves a footprint. From catering and decoration to transport and waste: everything has an impact. No one knows this better than Brownys. For more than 25 years, the agency has been a trusted name in the events world. With the motto "making elephants fly," it’s all about delivering exceptional experiences, quality, and making the impossible possible. Sustainability has always played a role, but often in the form of separate initiatives. Now, Brownys wants to embed it structurally, both in the organisation and in their events. We spoke with owner Nick Bruynesteijn and sustainability coordinator Dieuwertje Plantinga about their ambitions, challenges and lessons learned.

The way we design our living environment has a significant impact on how healthy, connected and resilient we are both as people and as a society. Yet nature is still too often seen as a cost or a backdrop. Nico Wissing wants to change that. For over 40 years, he has worked as a landscape designer towards a world where nature is not the final touch, but the starting point.

An increasing number of businesses aim to demonstrate that they do more than just make a profit. They aim to contribute to a fair and sustainable economy in a way that is both measurable and credible. Today, over 10,000 companies worldwide are certified as B Corps. That recognition comes with responsibility: as a B Corp, you’re expected to show how your business creates impact, and how it keeps improving. By combining your certification with a VSME sustainability report, you take this even further. VSME provides a clear, professional, and EU-aligned format for reporting and communicating your impact, both internally and externally.

The fashion industry is one of the most polluting and unfair industries in the world. Many fashion brands produce cheap products using harmful materials and under poor working conditions, often with little or no transparency. In 2011, Paulien Wesselink decided it was time to do things differently. She founded O My Bag, a bag brand that proves style and sustainability can go hand in hand. With fair production in India, innovative materials, and complete transparency, the brand demonstrates that you can run a successful business while doing good.

Good news for small and medium-sized businesses: on 30 July, the European Commission formally adopted the VSME standard as a Recommendation. This is a big step forward. For the first time, there is one clear reporting standard that is understood across all EU member states. No more confusion from different sustainability questionnaires, just one practical, consistent approach for SMEs.

The luxury industry is built on craftsmanship, exclusivity and high margins, which makes it the perfect sector for responsible business. Brands like Hermès and Rolex prove this: with control, care and attention, you can build long-term brand value and stay profitable. Sustainability doesn’t hurt your success; it strengthens it. Still, painful stories have come to light about exploitation at brands like Dior and Loro Piana. Jumpers that cost as much as the maker’s monthly wage. Billion-euro profits for the company, with hardly any questions asked. As long as it sells, no one seems to care.

In a world where sustainability is becoming more critical every day, many entrepreneurs feel it’s their mission to build a better future. They develop products, services or technologies that reduce CO₂ and benefit the environment. But how do you prove your impact is real? How do you avoid launching something that only seems sustainable? And how do you convince investors, customers and grant providers of your added value?

In 2015, world leaders made a significant promise: to build a fairer and more sustainable world by 2030. That promise was shaped into the Sustainable Development Goals (SDGs): 17 goals that point the way to real change. But halfway through the timeline, that promise is starting to wobble. Only a third of the global goals are on track. According to the latest SDG report, we’re far from reaching targets around climate, biodiversity, resource use, and inequality. But perhaps the biggest problem isn’t the numbers. It’s how we use the SDGs.

Sustainability isn’t just for big companies anymore. SMEs are being asked to show what they’re doing for the environment, their people, and the wider world. A good story is no longer enough; it means transparent, reliable reporting. That’s why more businesses are choosing the Global Reporting Initiative (GRI). The most widely used ESG reporting framework in the world. In July 2025, the United Nations officially recognised GRI as the global standard for sustainability reporting. Using Eevery? Then you’re on the right track. Our ESG tool is officially GRI-certified. In this blog, you’ll learn what that means, what’s changed recently, and how you can take action today.

Sustainable business starts with measurement. You can only improve what you understand. Many companies limit themselves to tracking their direct emissions, which include Scope 1 (direct emissions such as gas consumption and company vehicles) and Scope 2 (indirect emissions from purchased electricity or heating). But that’s often just the tip of the iceberg.

At Effecty, everything revolves around trust, responsibility, and freedom. The digital marketing agency based in Horst was founded twelve years ago by Geert Buskes and has grown into a company where autonomy and transparency are the norm. Geert wanted to build a company where he’d enjoy working himself. And he succeeded. With a team of twenty people, a unique company culture, and a strong focus on the human side of doing business, Effecty demonstrates that sustainable impact starts with how you treat people.